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Moov is a mobile carrier operating in Ivory Coast. The company began operations in 2006 then owned by Atlantique Telecom, only to be acquired by Etisalat shortly after. In 2014 Maroc Telecom took over Etisalat's West African operations comprising of its subsidiaries in Benin, Ivory Coast, Gabon, Niger, the Central African Republic, and Togo. Maroc Telecom holds a direct 84.99% stake in Moov, with the minority shareholder not disclosed.
The company operates 2G GSM services over the 900 MHz band. 3G UMTS was launched in December 2012 over B1 (2100 MHz), providing up to 21 Mbps via HSPA+ which Moov markets as "3.75G". As with all national carriers in Ivory Coast, the company holds 800, 1800, and 2600 MHz licences which may be used in future to deploy LTE services.