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Lycamobile is a British mobile virtual network operator (MVNO) which runs on carriers around the world, including Telstra in Australia, Vodafone in Germany and Italy, O2 in the UK, and T-Mobile in the US.
Lycamobile sells international pay-as-you-go SIM. Being an MVNO, Lycamobile leases radio frequencies from mobile phone network operators and forms partnerships with the operators in each country it serves. Lycamobile has also developed distinct business structures such as MVNA arrangements in different countries. It has often adopted an aggressive pricing strategy on entry to new markets in order to acquire early market share.
The Lycamobile brand concept was launched in 2005 with the first trading using the brand taking place in 2006. Its business structure is arranged to have local national private companies branded under licence as "Lycamobile" and operating exclusively in the particular country as either a MVNO provider or as the principal wholesaler of Lycamobile-branded products.
Since 2006, Lycamobile has more than 15 million pay-as-you-go customers worldwide.
In 2017 Lycamobile has partnered with Cell C to start rolling out its services in South Africa. This development expands Lycamobile's global network reach to 23 countries worldwide and marks the firm's first launch in Sub-Saharan Africa.