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Cellcom is an Israel telecommunications company. Founded in 1994, most of the company's business is centered on wireless service. Its current CEO is Avi Gabay, who was appointed on 4th of January 2020.
Cellcom's entry into the Israeli market caused a revolution in wireless services in the country as it offered service at rates which were a fraction of those charged by Pelephone, which until Cellcom's launch held a monopoly on cellular services in Israel. It's attractive rates led to a huge demand for the company's services and within a few years it had accumulated over a million subscribers.
As of the end of the third quarter of 2012, it had around 3.4 million customers, the largest of the Israeli mobile providers in terms of customer base size. The vast majority of active voice clients are on its GSM network while data usage is spread across networks of different technologies.